Ecomdigest Personal Care - 09.12.2024

Renna’s Game-Changing Beauty Retail Launch, TikTok’s Top Brands of 2024, and Google’s Holiday Ad Secrets

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Ecomdigest
September 12, 2024 • Estimated Reading Time: 6 minutes

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Degree Deodorant has teamed up with basketball superstar Giannis Antetokounmpo to launch the limited-edition Greek Freak Antiperspirant. Known for his versatility on the court, Giannis, the 2x MVP, is now empowering fans to channel their inner Greek Freak with a deodorant that promises 72-hour sweat and odor protection. This antiperspirant features body heat-activated capsules, ensuring you stay fresh and dry without the need for reapplication.

Off the court, Giannis is a fun-loving family man with a passion for sneaker culture, boasting a collection of 4,000 pairs. The vibrant design of the Greek Freak deodorant reflects his confident and playful personality. "I've had a busy summer, and I need an antiperspirant that keeps up" Giannis said, "Degree lets me give my all, on and off the court".

To celebrate the launch, Degree and Giannis are hosting a sweepstakes on Instagram and TikTok, offering fans a chance to meet Giannis in NYC. The deodorant is available at Walmart for $5.79 and will hit Kroger stores on October 7. Degree's Chief Growth Officer, Caroline Schweiger, emphasized that this collaboration embodies strength, performance, and confidence.

Unilever, the parent company, continues to lead in personal care products, with brands like Dove, Axe, and TRESemmé. For more information, visit Unilever's website.

TikTok Shop has become a major sales platform for beauty brands like Tarte Cosmetics and GuruNanda. Tarte leads with $21.5 million in sales, thanks to its Maracuja Juicy Lip Plump line. GuruNanda capitalized on TikTok trends, selling 40,000 units of its coconut oil last month.

Renna, a new beauty and self-care retailer, has opened at Montreal's ROYALMOUNT. The 36,000-square-foot store offers over 175 brands and features five distinct realms for personalized self-care. Renna integrates in-person and online retail, setting new industry standards with its holistic approach and advanced medical aesthetic clinic.

Ulta Beauty has cut its full-year forecasts due to increased competition and cautious consumer spending. CEO Dave Kimbell cited operational disruptions and a challenging market landscape. Despite efforts in promotions and digital engagement, Ulta's second-quarter performance fell short, leading to a 7% stock drop.

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Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Google's Jyotika Prasad discusses the impact of a shortened holiday shopping season, emphasizing the need for agility and data-driven strategies. Google introduced new advertising tools to optimize campaigns using AI, with 80% of customers already leveraging AI-powered products. Retailers aim to build lasting customer relationships through innovative ad solutions.

Rumble joins X in suing Disney and others over alleged ad revenue conspiracy. Disney announces streaming price hikes starting October 17, with Hulu and Disney Trio Bundle affected. Reddit plans to test AI-generated summaries for search results, aiming to enhance user engagement and content discovery.

Ecomdigest is a Contentive publication in the DTC Ecommerce division